The trailer will begin with an establishing shot of the popular girl, Summer, in a classroom laughing with all her friends and boyfriend. This would be aligned with a voiceover of the new girl, Charlotte. A voiceover would consist of one of the characters at any time during the film, providing insight into who they are and what they think. Charlotte then is seen at the office coming in as a new girl at the school, so the audience see the contrast between the confidence in the two characters.
It then cuts to a teacher talking to Summer saying something along the lines of 'There is a new girl coming to the school and she needs someone who knows the school well to show her around' Reluctantly, Summer agrees as she is scared it will ruin her reputation. Surprisingly, Charlotte is actually alright, with slight hints of social unawareness here and there. Charlotte starts impersonating Summer by wearing similar make up and buying a red wig in private. Reverse shots are used here in the mirror. Summer's boyfriend, Chris, is reluctant to welcome Charlotte as she seems odd to him. Summer reassures him that she is a friendly person even if she is a bit weird, so he has to be nice to her. He agrees until, she makes a move on him and he rejects her so she drugs him and takes photos of the two of them when she is impersonating Summer. In the trailer Charlotte goes to kill Chris but there isn't a resolution so not too much is being given away at this point.
We will aim to build suspense while showing this throughout the trailer with effects such as music and slow fades to make it seem more building in tension.
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