Market research evaluation

We produced a graph, showing the prefered horror genre of the 22 people we asked varied from older to younger men and women.





This shows clearly that the prefered horror genre is psychological with realtes to films such as One Hour Photo which involves a lot of suspence and darkness. Coming in second is thriller genres so we could base some ideas on films such as The Ring as it is a supernatural thriller. We will use this research as a basis for our film. If this is what our audience want to see, this is what we will give them.





We asked our participants what their favorite film was and why. Many people said The Omen, Saw, The Ring and others of similar style. We found that The Omen was the most scary as it was 'simply terrifying', 'creepy', 'suspenceful' and 'scary as hell, haunted me for ages'. We will have to watch it as I for one haven't seen this spooky masterpiece. Saw is a famous psychological slasher however are more popular for it's continual storyline and iconic characher 'Jigsaw'. This makes people love this film as it has a point and is not simply hacking away at random strangers. Finally, The Ring is a supernatural thriller and is 'so spooky, seems real'. The particiapants enjoyed this one as it gre in suspence as the film went on, plus the sequal makes it more enticing. We can use this to determine our film style, we will use intertextuality from these particular films once we come up with a specific idea.



Our piechart showing the favoured way of advertising at the top of the blog entry. This shows that a trailer is by far the most prefered way to advertise and so we will use this information and priorotise our moving image (trailer) in comparison to the poster or magazine cover.



We asked our partipants how predictable they think horror films are nowadays and the majority agreed that they are always predicatble and few films have twist at the end nowadays. However some participants thought that this is not the case. Yes, many films are predictible but the few that outweigh this figure means that they become better films. This outcome shows that the few films that have a twist at the end are enjoyed more so we will try and convey this within our trailer.



We questions whether a film has to be American to be successful and it was concluded that mainly this is not the case. A lot of people thought that 'British and European horror films are mainly scarier due to the fact that they are more original and are less predicatable' We couldn't particularly expand on this in our own film making as we canot become American but apparently British works!



Finally, What makes a film the most appealing for you? Is it the actors, storyline, music, director or the action within the film? It was fairly spread out in results as more media based people we asked such as media students and teachers agreed that the director and actors is the most appealing factor, whereas many other people agreed that the storyline was the most important including a few participants who enjoyed the music. We will involve all of these factors and make them as appealing as possible including the most obvious factor of the amazing directors!