The Haunting in Connecticut Trailer

I believe that this trailer is particularly effective as it uses the typical conventions of a horror teaser trailer. The spooky, intensifying music adds to the atmosphere. The 'what seems to be normal' beginning of the trailer gently intensifies due to the amount of action and abnormal behaviour that is happening in the house. This is a style that is widely used for horror trailers. The dim lighting used in the film and shown in the trailer adds to the atmosphere as well as the shots being shown for a certain time is sped up and almost flickers teaser scenes from the film. This makes it more appealing as the audience wants to know more and therefore the will watch the film.